craft & care — what it means at khoj
At khoj, we believe sustainability starts with choices — not claims.
As a small, values-led business, we’re committed to doing good through the materials we use, the people we work with, and the way we build our brand.
This page shares how we approach craft and care — today and going forward.
Curious how it all began? Read our story →
what guides us at khoj
Tell the story, honestly
Give back and collaborate
Choose materials with care
Help preserve tradition
crafted to last — why natural fibres matter
We only use natural, renewable materials — no synthetics or blends.
Wool and silk insulate, breathe, and biodegrade at the end of their life.
But natural doesn’t mean impact-free. That’s why we’re working toward a deeper understanding of our supply chain and its effects — in partnership with the people who make each piece.
Want to learn more?
what is eri silk
our shared goals — the UN SDGs
The UN Sustainable Development Goals guide our long-term ambitions at Khoj.
While we’re just starting out, we’ve chosen two to begin working toward:
SDG 8: Decent Work and Economic Growth
SDG 12: Responsible Consumption and Production
As our business evolves, so will our ability to contribute — through responsible sourcing, fair partnerships, and a model built on care over scale.
care matters too — how to look after your shawl
Natural fibres don’t need much to stay beautiful.
With a little care, your shawl will last for years to come.
made by hand — and heart
Every shawl starts with a human hand.
Learn more about the weavers, dyers, and changemakers in India and Nepal who make Khoj what it is.